PLM Summit North America 2008

October 13 & 14, 2008

The World Golf Village, St Augustine, Florida

day one | day two | Workshop

Day OneOctober 13, 2008
09.00
Chairperson's opening remarks

Jeff Hojlo , Research Analyst, AMR Research
09:05
OVERCOMING THE BIG QUESTION OF - “WHY INVEST?” - FORECASTING DELIVERABLE GOALS AND METRICS THAT WILL DEFINE THE WORTH OF YOUR PLM INVESTMENT AND SECURE NEW AND CONTINUING EXECUTIVE SPONSORSHIP & SUPPORT
Building the business case:
  • Outlining achievable metrics and measurements: cost savings, new product launches, less resource waste
  • Clarifying overall value to the business: synchronization of data, homogenous environment, renewed ability for growth and increased efficiency
  • Presenting a “no refusal” case to management with defined and deliverable goals
  • Securing substantial monetary investment for the renewed and continued allocation of resources
09:40
“YOU SAY TOMATO, I SAY TOMATOE”- DETERMINING THE CULTURAL CHANGE NEEDED TO DRIVE SUCCESSFUL ADOPTION, ESTABLISH EFFECTIVE COMMUNICATION ACROSS DEPARTMENTS AND INITIATE A PLM REVOLUTION
Case study:
  • Understanding needs across all departments: marketing, engineering, IT & business to ensure usability of systems and willing adoption
  • Effectively addressing the balance and shift of resources needed to implement a strategic overhaul
  • Organizing a committee dedicated to understanding interface requirements of each department
  • Offering continued training on new systems and adequate adoption time
  • Enabling collaboration and easy adoption across the PLM environment
10:15
HI-TECH
STAMPING OUT RISK – INSTIGATING SMART PRODUCT PORTFOLIO MANAGEMENT TO BECOME ‘BEST IN CLASS’ AND REAP HIGHER MARGINS AND MORE PROFITS FOR NEW PRODUCTS
Case study:
  • Analyzing how the role of PLM technology and process is helping to mitigate risk and increase product success
  • Forecasting potential variables early in the lifecycle: costs, resources, market changes, supplier withdrawals
  • Allowing for the “fuzzy front end” to collaborate and input consumer desire and predicted profit margins
  • Launching successful products across your portfolio and staying a couple of steps ahead for your product’s next-gen replacements
 
MEDICAL
STAMPING OUT RISK – INSTIGATING SMART PRODUCT PORTFOLIO MANAGEMENT TO BECOME ‘BEST IN CLASS’ AND REAP HIGHER MARGINS AND MORE PROFITS FOR NEW PRODUCTS
Case study:
  • Analyzing how the role of PLM technology and process is helping to mitigate risk and increase product success
  • Forecasting potential variables early in the lifecycle: costs, resources, market changes, supplier withdrawals
  • Allowing for the “fuzzy front end” to collaborate and input consumer desire and predicted profit margins
  • Launching successful products across your portfolio and staying a couple of steps ahead for your product’s next-gen replacements

Karen Marks, Director, Science & Innovation, ConvaTec, A Bristol-Myers Squibb Company
 
10:50
MORNING REFRESHMENTS & NETWORKING BREAK
11:10
INTERACTIVE WORKSHOP
ACHIEVING SUSTAINABLE MARKET DIFFERENTIATION BY CREATING NEW-TO-THE-WORLD PRODUCTS THAT WILL HELP YOU OUTSTRIP THE COMPETITION
  • Synchronizing strategic product planning and innovation process execution to make better business decisions about which products to develop
  • Identifying new market opportunities to bring a greater number of the right products to market faster
  • Achieving sustainable market differentiation with innovative products that deliver superior business results
 
INTERACTIVE WORKSHOP
NAVIGATING THE 3D DIGITAL DOMAIN
  • Harnessing 3D capabilities to allow you to experience your products before execution
  • Moving your team to new realms of productivity and efficiency
 
INTERACTIVE WORKSHOP
PUTTING THE “VALUE” IN PLM: INTEGRATING ECONOMIC EVALUATION OF PROJECTS WITH OPERATIONAL APPLICATIONS TO ENSURE MAXIMUM PROFITS
“It doesn't matter how good your PLM system is unless you are working on things that are going to produce value”
  • Understanding key steps to integrating value-based management into the PLM Process
  • Addressing uncertainty to optimize value in recessionary times
  • Balancing the project/product portfolio to assure you’re getting the maximum return on your investment

Don Creswell, Vice President Sales and Marketing, SmartOrg Inc.
 
11:45
NEW ADOPTERS - BUSINESS
DEFINING A PLM ROAD MAP THAT ENABLES YOU TO TIE TOGETHER STRATEGIES & TACTICAL OBJECTIVES TO ESTABLISH A CLEAR PATHWAY TO SUCCESS
Case study:
  • Identifying the drivers of your business and clarifying phase one of your strategy: o Product portfolio management o Collaborative engineering o Supply chain management o NPD
  • Defining a framework of deliverables and the metrics that will be used to measure progress and success
  • Addressing key obstacles to overcome: legacy systems, embedded processes and cultural changes
  • Outlining how to lay down a realistic time frame until initial implementation
 
MATURE USERS - TECHNICAL
LEARNING HOW PING: DECREASED TIME-TO-MARKET BY 1/2, INCREASED NEW PRODUCT FLOW 5X (WITH NO STAFF INCREASE!) AND DROVE LEAN PRODUCT DEVELOPMENT
Case study:
  • Applying lean product development principles and leveraging the gains towards knowledge capture
  • Understanding the difference between the product development value stream and the knowledge value stream to ensure maximum ROI
  • Developing lean product development metrics to achieve high productivity and minimum waste
  • Addressing the question, “What about an Innovation Value Stream?” – to take lean development further and into NPD

Daniel Shoenhair, Director, Engineering Business Manager, PING, Inc.
 
11:45
NEW ADOPTERS - TECHNICAL
RESOURCE AND PORTFOLIO MANAGEMENT - LESSONS LEARNED FROM THE COCA COLA COMPANY’S PLM IMPLEMENTATION ACROSS GLOBAL IT RESOURCES
Case Study:
  • Mapping the journey of the global IT group for The Coca-Cola Company as they move to one integrated project tool
  • Exploring what you should know before implementing
  • Significant engineering cost savings
  • Integrating multiple tools into one single source of information to work from
  • Developing a unified portal for project information: project management financials, support methodology and governance processes
  • Maximizing opportunities for improved resource utilization

Sue McCusker, Project Manager, Global IT , The Coca-Cola Company
 
MATURE USERS - BUSINESS
TAKING PLM FURTHER INTO THE ENTERPRISE: UNDERSTANDING NEXT GENERATION THINKING AND NEW WAYS TO DRIVE THE VALUE OF YOUR PLM INVESTMENT
Case Study
  • Learning how you can take an existing PLM implementation further into the enterprise to reap maximum rewards from your PLM investment
  • Penetrating new areas with PLM: moving into sales and marketing to feed customer needs into the lifecycle
  • Understanding the endless opportunities provided by an effective PLM strategy and the most profitable steps to take next

Michael Burkett, Vice President, AMR Research

Jeff Hojlo , Research Analyst, AMR Research
 
12.20
HOSTED LUNCHEON
13:20
GENERAL MOTORS - GLOBALIZE YOUR PLM PLATFORM AND BECOME A WORLD LEADER IN YOUR INDUSTRY
Hear from GM's Terry Kline, as he offers case study analysis on how GM has implemented a successful worldwide PLM strategy, and some take home guidance on how you too can improve every aspect of the way you build your products
  • Becoming a forward-thinking manufacturer who embraces PLM strategies and technology
  • Managing the IT environment, upgrade systems and collaboration in real time
  • Aligning programs and organizations on a global basis
  • Ensuring significant savings and lower ongoing support costs

Terry Kline, Process Information Officer, Global Product Development, General Motors Corporation
13:55
PRE-ARRANGED ONE TO ONE MEETINGS
Meet with fellow delegates and solution providers to discuss the key issues in PLM today
16:55
NEW ADOPTERS -BUSINESS
ALIGNING PLM AND THE NPDP - DEVELOP BREAKTHROUGH PRODUCT STRATEGIES THAT LEAPFROG YOUR COMPETITORS
Case Study:
  • Developing and introducing breakthrough products that appeal to entirely new user markets or dramatically expand existing market opportunities by automating and integrating NPD processes through a unified, close loop approach with PLM
  • Uncovering how you can manage independent, yet interrelated, pieces of the new product development process to ensure you capture the full breadth of product information
  • Enabling valuable cross-process automation and collaboration for the capture of human intelligence across the lifecycle
  • Evaluating how you can monitor metrics and develop greater price performance

Fred Bellio, Director of Global Product Development, Processes and Systems, Mercury Marine
 
MATURE USERS - TECHNICAL
MECHATRONICS: BUILDING AND MAXIMISING AN IMMERSIVE BI-DIRECTIONAL ENGINEERING ENVIRONMENT ACROSS THE LIFECYCLE
Case study:
  • Recognizing the needs of - control, mechanical, electrical, software -engineering departments by examining integration needs, integration techniques, process & organizational issues in the introduction of tools
  • Determining how to allow for systems engineering codesign and the effective and efficient development and management of complex electro-mechanical products over their entire lifecycle
  • Harnessing the enormous possibilities that aligning PLM and mechatronics offers such as new functionality, improved design, improved performance, flexibility, reduced design errors and development costs
 
16:55
NEW ADOPTERS - TECHNICAL
OPTIMIZING COLLABORATIVE DESIGN – DETERMINING HOW YOU CAN CENTRALIZE DESIGN ACROSS GLOBAL DOMAINS TO ACHIEVE A COMMON SUITE FOR ENGINEERING AND INCREASED EFFICIENCY
Case study:
  • Establishing how you can deploy PLM and allow for collaboration across design on a local and global level
  • Reviewing the key enablers for integrating CAD into the PLM process
  • Establishing training and support to ensure the process is understood and your PLM strategy on track
 
MATURE USERS- BUSINESS
NEW PRODUCT PORTFOLIO DEVELOPMENT – MANAGING PRODUCT DATA TO UNCOVER NEW SOLUTIONS AND ULTIMATELY GET MORE BANG FOR YOUR BUCK!
Case Study:
  • Bridging the gap between marketing, executives, manufacturing, legal, R&D & engineering to allow for collaborative product development (NPD)
  • Noticing and managing variables and opportunities across the product life cycle
  • Building product variants and extensions to increase profits
  • Identifying market opportunities and aligning them with up and coming technologies, federal regulations and customer demands
  • Feeding customer needs management into the lifecycle to provide insights and ideas for your next generation of products
  • Learn how you can meet competing deadlines and requests to design, create, and manufacture new product lines!
 
17:30
NEW ADOPTERS - BUSINESS
PLM FOR SUPPLY CHAIN - ENSURING YOUR SUPPLY CHAIN STRATEGY IS ALIGNED WITH PRODUCT DESIGN
Case study:
  • Creating a collaborative platform for international sourcing operations that facilitates collaborative product development
  • Increasing speed to market with an integrated supply chain strategy
  • Achieving a truly integrated environment that provides supply chain visibility, responsiveness and manufacturing execution performance
 
MATURE USERS - TECHNICAL
HAVE YOUR CAKE AND EAT IT – HARNESSING MASS CUSTOMIZATION TO BRING CUSTOMIZED PRODUCTS TO MARKET AT A MASS PRODUCTION PRICE
  • Harnessing mass production techniques and implementing new organizational thinking that opens the doors to reduced overhead costs and bigger profits
  • Assembling products from components, creating a master BOM and re-using data downstream for less resource waste and the ability to build unique products for individual needs
  • Saving time, money and materials for a leaner, meaner business!

Tony Williams, Vice President, Engineering, Rodgers Instruments LLC
 
17:30
NEW ADOPTERS - TECHNICAL
CASE STUDY: ESTABLISHING A MODULARIZED PRODUCT/PROCESS INFRASTRUCTURE THAT ENABLES GLOBAL PORTABILITY
Case study:
  • Meeting global product development (GPD) initiatives with PLM to achieve goals of ‘high-velocity’ product launches, cost-effective parts coverage, and rapid engineering response to customer requirement
  • Introducing a modularized product architecture (MBE = Locked Standards + Product/Process Coupling) that realigns resources and allows you to support the global platform
  • Using MBE to tap into world-class global engineering resources in the US, China and Mexico and to outsource 24/7 with no added costs

John Kolb, Vice President of Engineering, Proliance
 
MATURE USERS - BUSINESS
DIRECT MATERIAL SOURCING - ALIGNING PLM AND STRATEGIC SOURCING INITIATIVES FOR LOW COST ALTERNATIVES AND AN IDEAL 24/7 “ON-DEMAND” WORK FORCE!
Case study:
  • Creating a collaborative platform for international sourcing operations that facilitates collaborative product development
  • Establishing sourcing strategies that build bridges with low cost and regulatory compliant suppliers: outsourcing to cheap labor markets in India, China, Mexico, Sri-Lanka and beyond
  • Overcoming collaborative challenges in exchanging data and synchronizing business processes
  • Creating an “on demand workforce” that guarantees increased speed to market with less labor and lower costs!
 
18:05
CEO PANEL: THE INVENTORS, MARKET LEADERS AND VISIONARIES OF PLM - ASSESSING THE CHALLENGE OF TECHNOLOGICAL INTEROPERABILITY, USABILITY AND OUTLINING HOW VENDOR VISION’S FOR THE FUTURE WILL IMPACT THE DEVELOPMENT OF THE PLM LANDSCAPE
  • How will solution providers ensure “coopetition" and allow for open API’s and shared standards which help you optimize processes and take PLM beyond a database tool?
  • Do solution providers understand their customers, and how do they propose to continue to address and answer the needs of their customers?
  • Where do solution providers see the PLM practice of tomorrow and how will the technology evolve?
18:45
DRINKS RECEPTION & NETWORKING

day one | day two | Workshop

Day TwoOctober 14, 2008
08:30
Opening remarks from chairman
08:35
THE EXPERTS GUIDE TO THE PLM GALAXY: UNDERSTANDING THE KEY TRENDS INFLUENCING THE EVOLUTION OF NEXT GENERATION PLM
  • Forthcoming trends in PLM deployment that will have a profound impact on way you do business

Joe Barkai , Practice Director, Product Lifecycle Strategies, Manufacturing Insights, an IDC Company
09:10
CRITICAL INFORMATION - EFFECTIVELY MANAGING DIGITAL RIGHTS IN AN OPEN WALLED ENVIRONMENT
Panel discussion: Benchmark against your competitors safety measures for best practice approach:
  • What safeguards have other companies put in place to protect their data?
  • How can you reach an acceptable level of visibility without compromising on data security?
  • What software systems should you chose to protect your IP?
10:15
INTERACTIVE WORKSHOP
 
INTERACTIVE WORKSHOP
 
INTERACTIVE WORKSHOP
 
10:45
MORNING REFRESHMENTS & NETWORKING BREAK
10:50
FOOD & BEVERAGE
SUPPLY CHAIN MANAGEMENT – MITIGATING THE RISK OF RE-CALL AND POOR PRODUCT QUALITY THROUGH NEW TRACEABILITY METHODS, CORRECT DATA DOCUMENTATION & SUPPLIER COMPLIANCE
Case study:
  • Applying new product traceability and tracking methods for recorded documentation of source origin ingredients and product parts
  • Managing supplier data input and compliance for damage limitation and continued security
  • Decreasing the risk of product re-calls and lost revenue
 
APPAREL
STREAMLINING YOUR SUPPLY CHAIN PROCESS WITH PLM
  • Allowing for a collaborative process across suppliers and disparate domains
  • Integrating your entire global foot print – fabric trims, trends, design sample, costing, merchandising
 
11:25
NEW ADOPTERS - TECHNICAL
ADOPTING MODEL-BASED 3D DESIGN TO ENHANCE PRODUCT LIFECYCLE MANAGEMENT: STREAMLINING MECHANICAL, ELECTRONIC, AND EMBEDDED DESIGN SYSTEMS INTO THE LIFECYCLE
  • Adapting your design process, workflow and staffing in order to move away from old 2D legacy systems and into 3D model based design
  • Reviewing the key steps to moving to a paperless process
  • Customizing software tools to suit departments and overall PLM goal
  • Utilizing model based design in post delivery to allow for design re-use
  • Achieving overall PLM business goals by integrating model based design into your workflow and across manufacturing departments and into product lifecycle management
 
MATURE USERS - BUSINESS
MES & PLM: ACHIEVING QUALITY, ELIMINATING WASTE AND RE-WRITING THE TRADITIONAL ROLE OF MANUFACTURERS THROUGH VIRTUAL PRODUCTS
  • Assessing the changing role of manufacturers and the paradigm shift needed to allow for connection through the virtual product
  • Enabling progressive manufacturing processes which increase profit and eliminate waste by Integrating PLM and MES to allow for the capture and conversion of physical product data
  • Reusing BofP’s with proven quality gates and checkpoints
  • Ensuring standardization on the factory floor and eliminating the need for trial-and-error resource waste by “Shipping” the virtual product in advance of the physical product
  • Adopting the instrumentation and software tools needed to meet these requirements
  • Changing a supply “chain” into a supply “mesh” with much greater integration and visibility between customer and supplier

Dr. Michael W. Grieves, International PLM Expert & Author, “Product Lifecycle Management: Driving the Next Generation of Lean Thinking”
 
11:25
AUTOMOTIVE
PLM-MES INTEGRATION: ADOPTING A PRODUCT-CENTRIC APPROACH BY LINKING PLM AND SHOP-FLOOR SYSTEMS TO REDUCE PRODUCTION COSTS AND IMPROVE PRODUCT QUALITY
Building an holistic PLM strategy right down to shop floor execution:
  • Understanding the key steps to succeed in the complete integration of PLM product design data and MES real-world data about plant-floor capabilities
  • Adopting a collaborative approach: aligning product design engineers, process engineers, quality specialists, and production technicians to assure product success
  • Using the lessons learned from manufacturing to improve product quality and cut production costs
 
AEROSPACE & DEFENSE
DIGITAL PROTOTYPING – MOVE YOUR BUSINESS BEYOND THE BOUNDARIES OF 3D MODELING & LESSEN THE RISK OF PRODUCT FAILURE BY MANAGING DESIGNS FROM THE CONCEPTUAL PHASE
  • Creating a single digital prototype that can be used in every stage of product development: across design, engineering, mechanical design, and manufacturing teams
  • Visualizing and simulating real-world performance of the design with no reliance on costly physical prototypes
  • Retaining information in order to enable reuse later down the line without having to recreate the model
  • Optimizing the development process by building fewer prototypes, reducing design and production costs
 
12:00
PLM FOR REGULATORY COMPLIANCE – ENSURING ALIGNMENT WITH REGULATION AND STRINGENT COUNTRY POLICIES
  • Incorporating tough regulatory compliance features into your PLM system for regulatory management and cross border compliance
  • Complying with cross border, regulatory FDA and governing bodies
12:35
PLM FOR SUSTAINABLE DEVELOPMENT: UNLOCKING THE TRUE POWER OF SUSTAINABILITY THROUGH A GLOBAL PLM STRATEGY
  • Understanding new environmental compliance regulations from Europe (such as RoHS & WEEE) -- and challenging initiatives emerging in California, China and Korea
  • Meeting regulatory pressures and material compliance regulations of each country
  • Implementing processes to collect, integrate, analyze and report detailed materials and substance data related to all new products
  • Communicating sustainable intent and check pointing any internal challenges with departments and engineering teams